Lady K Malaysia Sdn Bhd (Lady K), initially a trading company, has recently expanded into the halal cosmetics market. This move addresses the increasing demand for halal-compliant Korean cosmetics.
Lady K introduced L Souelle, its new skincare product range, focusing on inclusivity and quality. The grand launch took place on May 18, 2024.
L Souelle was created to appeal to consumers seeking skincare products that align with their faith beliefs. It is Malaysia’s first Korean halal and vegan-certified beauty brand, having received its halal accreditation from the Korean Muslim Federation.
The event brought together beauty enthusiasts and insiders. Educational activities centred on skincare products produced through responsible methods were also held.
In addition, L Souelle is manufactured by Kolmar Korea Co Ltd, a reputable original equipment manufacturer (OEM). This collaboration has resulted in the creation of several essential products for L Souelle. These include its Moisturising Mild Sun Cushion and Moisturising Miracle Mist Toner, among others.
Kolmar Korea ensures that L Souelle products satisfy the most stringent demands through its expertise and technological innovation.
As a result, the Moisturising Miracle Mist Toner and Sun Cushion received recognition at the New Product Awards 2023 by Hwahae, Korea’s leading beauty app.
This recognition attests to the products’ innovative formulation and appeal to buyers today. Both products are also certified vegan by the UK’s Vegan Society.
Overall, this launch reflects the broader trends towards ethical consumerism and inclusivity in the beauty industry.
