Shopee, a prominent e-commerce platform, has collaborated with several Malaysian Muslimah small and medium-sized enterprises (SMEs) to curate a unique collection exclusively for June 2024. This collection also honours empowering women across the country and supporting local merchants.
The ‘6.6 GayaLitLit # ShopeeHaul’ promotional campaign featured a diverse inventory tailored to Malaysian women, offering various styling options for different occasions.
This season’s collection included three key looks: ‘Sis Ranggi’, ‘Everyday Cantik’ and ‘Anggun Bergaya’. Each item within these collections is priced below RM40 on the platform, making them affordable.
Additionally, from May 31-Jun 6, 2024, Shopee’s official ShopeeMamak channel hosted daily styling advice sessions. The primary objective was to give free styling advice exclusively for Malaysian women.
“We’re observing very dynamic evolution in Muslimah Fashion trends on Shopee Live where homegrown sellers adapt to their local communities in hyper-localised ways,” explained Shopee Head of Marketing and Business Intelligence Tan Ming Kit (Pic).
The ‘6.6 GayaLitLit # ShopeeHaul’ livestream fashion series generated 423,000 likes, suggesting a positive reception. The interactive format allowed for real-time engagement with viewers.
Moreover, it provides a comprehensive shopping experience by providing detailed styling information, product fit, and 360-degree views of products. It also ensures that an audience nationwide can access all the necessary information online.
Promotions like the ‘6.6 GayaLitLit # ShopeeHaul’ highlight the changing landscape of Muslimah fashion trends. With seasonal promotional campaigns like these, Shopee shows its adaptability to its consumers’ evolving preferences.
