Attracting Muslim tourists to Uzbekistan with the Umrah Plus package
Destinations have prepared to welcome and serve tourists better after the pandemic by introducing various tourism products and packages. Anvar Bukhary from Al Bukhary Travel & Tour said they came to the 3rd World Islamic Tourism Conference (WITC) to promote Uzbekistan, especially Bukhara and Samarkand, to Malaysians.
He said the participation of the Bukhara region of Uzbekistan at the event was unique as it also featured the signing of the memorandum of understanding (MoU) between the Malaysian Association of Tour and Travel Agents (MATTA) and the region.
“The memorandum is to change the vision of people in the two countries about Islamic Tourism for the inbound and outbound, people from Uzbekistan to Malaysia and Malaysia to Uzbekistan.
“The number of tourists in the Bukhara region was three million before the pandemic. After the pandemic, we had enough time to work on ourselves to give better service and to focus on Islamic Tourism,” explained Anvar.
Al Bukhary Travel & Tour planned to attract Malaysian tourists by introducing packages like Pilgrimage Tour through Uzbekistan and Umrah Plus Bukhara or Samarkand.
“We’re happy to see the pilgrimages to come to Uzbekistan, especially Bukhara and Samarkand, to visit, first of all, the mausoleum of Imam Al-Bukhari, and many other touristic cities, which the President of Uzbekistan recently opened.
“The main point is to attract people with the Umrah Plus,” he highlighted.
Anvar said most people who went to perform umrah either go there directly or also visit other places like Turkey, Saudi Arabia and Egypt to learn more about the Islamic world. The Umrah Plus package will also be a good chance for Uzbekistan to welcome people to explore the beauty of Bukhara and Samarkand.