The Philippines’ halal trade and tourism market is a vibrant and growing industry that highlights the intersection of commerce, cultural diversity, and religious practices. As the demand for halal products and services continues to soar, this market presents various opportunities for businesses and travellers alike.
The Philippines Halal Trade and Tourism Expo, held at SMX Lanang Premiere from May 25-27, 2023, saw active participation from the Consulate General of the Republic of Indonesia (CGRI) in Davao City. CGRI Davao City seized the opportunity to showcase a captivating fusion of economic promotion, tourism information, cultural elements, and Indonesia’s economic profile.
The main objective of Indonesia’s participation at the Halal Expo in Davao City was to introduce tourism opportunities and showcase Indonesian halal-certified products that have been widely accepted and distributed throughout the working area. This area covers a significant portion of the Mindanao region and Tawi-Tawi.
The Indonesian presence at the Halal Expo in Davao City brought together various participants, including PT. Safe Care Indonesia, presenting an array of aromatic essential oils, Luxfindoe Food Products Processing Davao City, promoting Indonesian cuisine, and DWP Persatuan KJRI Davao City, highlighting a variety of traditional Indonesian food and snacks, accompanied by a captivating performance of the Indonesian dance “Gadis Melayu, Anak Medan.”
Adding to the vibrant atmosphere were performances of students from the Sekolah Indonesia Davao (SID) who showcased the Tortor dance, contemporary Indonesian dance “Menari,” as well as the Batam Ensemble, highlighting Indonesian-Malay culture and the Betawi ethnic group’s iconic Ondel-Ondel dance.
Visitors were delighted to find a wide range of Indonesian cuisines available each day of the exhibition, including batagor, nasi kuning, gado-gado, nasi uduk, various traditional snacks, refreshing ice desserts like cendol, an assortment of crackers, sweet soy sauce, and various types of sambal (Indonesian chilli paste).
Among the bustling booths, the CGRI Davao City booth stood out as one of the most popular and heavily visited. The entire CGRI Davao City staff, dressed in vibrant batik clothing and traditional Indonesian attire, captured visitors’ attention.