KUNDAL, a prominent Korean personal care brand, launched its ‘REFRESHING ANTI-DANDRUFF Hair Care Line,’ tailored for the Southeast Asian Muslim market.
KUNDAL’s Southeast Asia Team Leader Jason said: “The new product line aims to appeal to Muslim populations who are eager to try KUNDAL but hesitate due to religious concerns.
“It’s a functional product line designed to address the primary needs of Muslim consumers who often wear hijabs that lack ventilation – specifically targeting dandruff relief and scalp care.”
Formulated with a unique blend of ingredients, including an Anti-sebum P + Hyalocta Complex, the products offer instant refreshment and essential nourishment to the hair and come in a bespoke soapy musk scent.
By addressing the specific needs of Muslim consumers and providing practical solutions, KUNDAL adheres to stringent halal and vegan standards. – 
