CJ Foods (CheilJedang) of South Korea has unveiled its inaugural halal bibigo Mandu products, marking a milestone in Korean culinary offerings for Malaysian consumers.
The company, renowned for its No. 1 market share in Korea, the U.S., and Vietnam, aims to introduce the authentic taste of Korean mandu to the Malaysian market.
The newly introduced products include three flavours of CJ’s first-ever JAKIM-certified halal Mandu (chicken, Korean spicy chicken, and beef bulgogi) and two variations of Hoppang (japchae and Korean spicy chicken) to be sold at CU convenience stores in Kuala Lumpur.
Mandu, distinguished by its thin, crispy flour skin encasing juicy fillings, and hoppang, a popular Korean snack with steamed bread housing vegetable or meat stuffing, promises to appetise Malaysian taste buds.
Head of CJ Foods Malaysia, Wayne Wang, claimed that mandu and hoppang are just the beginning of the variety of quality Halal bibigo Korean food products that are to be introduced to the Malaysian market.
As part of CJ CheilJedang’s broader operations in Malaysia, which includes a plant in Kerteh, Terengganu- manufacturing amino acids since 2015, the launch signified a further diversification of the company’s offerings in the region.
