Collaboration with Mira Filzah aims to promote healthy skin practices during Ramadan
Cetaphil®, Malaysia’s top dermatological skincare brand, partnered with Malaysian actress and entrepreneur Mira Filzah for Ramadan 2024.
As the brand’s ambassador, Mira embodies a modern woman, balancing a professional career and motherhood while prioritising skincare, keeping Cetaphil’s motto: “We Do Skin, You Do You.”
She said: “Joining forces with Cetaphil® is more than just a partnership – it’s a celebration of self-love.”
“As a working mom, I understand the juggle, but skincare is an essential daily ritual to maintain skin health. I’m honoured to be part of Cetaphil®, inspiring others to do the same”.
This collaboration aimed to promote healthy skin practices during Ramadan, emphasising Cetaphil’s commitment to holistic skincare.
Initiatives included a 30-day campaign, ‘30 Hari Kulit Sihat Raya Berseri’, encouraging Malaysians to adopt Cetaphil’s 3-step skincare routine.
“While the primary focus of Ramadan is on spiritual growth, self-discipline, and fostering empathy, we recognise that the concept of self-care is equally important during this holy month”, mentioned Galderma Malaysia (Cetaphil’s parent company) Country Manager, Cindy Tiu.
Cetaphil also launched a Buy & Win campaign offering prizes worth RM48,000, including an IKEA makeover, a 2D1N staycation at the hotel of their choice, and petrol vouchers.
Additionally, from Mar 1-Apr 30, 2024, shoppers can win exclusive Mira Filzah shawls with purchases of Cetaphil® Bright Healthy Radiance products.
