Timberland is on a mission to inspire and equip a new generation to go outside and make a difference in the world. The brand expands on its commitment to a cleaner future by bringing one of its most eco-conscious and pleasant experiences to footwear for FW21.
These new designs include Timberland’s unique GreenStrideTM innovation that is naturally lightweight and comfy, designed from a 75 per cent composition of renewable sugar cane and sustainable sources rubber, and provide cushion and bounce with every stride.
Other designs also launched for FW21 includes GreenStrideTM Solar Ridge Waterproof Hikers, GreenStride TBL Originals Ultra Waterproof Boots, and GreenStrideTM Edge 6-Inch Waterproof Boots for men, and GreenStrideTM Ray City 6-Inch Waterproof Boots and GreenStrideTM Edge 6-Inch Waterproof Boots for women.
Chris McGrath, vice president of global footwear design for Timberland expressed his excitement to debut GreenStride eco-innovation in boots, which have been the heart and soul of the Timberland brand for decades.
“Our designers worked tirelessly on these progressive new styles built to perform outdoors, from the city to the trail and back again. They’re lightweight, waterproof and ready for anything.”
Timberland has officiated a worldwide, digital-first campaign to celebrate the brand’s long history of innovation and boot manufacture that features captivating images, one-of-a-kind materiality sculptures, video vignettes, and digital animations that bring product advantages to life.
The campaign is presented via the perspectives of global changemakers who go outdoors every day to strive for a more sustainable and equitable future.
The whole theme emphasises how you are “Ready for Anything” when wearing Timberland GreenStride boots.
“When people think of boot culture, they think of Timberland,” said Drieke Leenknegt, global vice president of marketing for Timberland.