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Sustainability in Islamic tourism

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Prof. Dr Hafiz Hanafiah from the Faculty of Tourism and Hospitality, Universiti Teknologi MARA (UiTM), discussed the synergy between Islamic tourism and sustainable tourism, offering insights into how these two segments can mutually benefit destinations.

“Islamic teachings emphasise stewardship of the Earth (Khilafah) and the concept of balance (Mizan), which encourage responsible and ethical interaction with the environment – advocate for ethical business practices, including fairness, transparency, and avoiding exploitation.

“The Qur’an also advocates for the protection of natural resources, prohibiting wastefulness (Israf) and promoting the sustainable use of resources. Moreover, the concept of Sadaqah (charity) and Zakat (almsgiving) in Islam encourages giving back to the community and supporting those in need, aligning with sustainable tourism’s social responsibility aspect. Halal principles encompass not just permissible food and services but also ethical dealings and fair trade.

“Similarly, sustainable tourism emphasises minimising the environmental impact of tourism activities and promoting conservation efforts. This aligns with Islamic teachings that encourage environmental responsibility and the preservation of nature.”

He added that sustainable tourism ensured that tourism benefitted local communities, promoting cultural preservation, economic development, and social equity, all of which resonate with Islamic principles.

Prof. Dr Hafiz Hanafiah

ENHANCING DESTINATIONS’ ATTRACTIVENESS

“By aligning with Islamic and sustainable tourism principles, destinations can enhance their attractiveness to both Muslim and non-Muslim tourists who value sustainability,” he remarked.

Hafiz explained that the emphasis on social responsibility in both Islamic and sustainable tourism meant that local communities were actively involved in tourism development. This involvement helps preserve cultural heritage, supports traditional practices, and ensures that the benefits of tourism are equitably distributed.

“The integration of Islamic tourism in Granada, mainly through restoring Islamic heritage sites, has empowered local communities by creating jobs and preserving cultural identity. The sustainable tourism approach ensures that these benefits are long-term and that the cultural integrity of the destination is maintained.”

Hafiz also cited Malaysia as an example, noting that the country’s dual focus on catering to Muslim travellers and emphasising sustainable practices has positioned it as a top destination for both Muslim and eco-conscious travellers. He noted that Lombok, Malaysia, and the Maldives have successfully combined Muslim-friendly tourism with sustainable practices, attracting Muslim travellers while preserving their natural environments.

GLOBAL IMPACT OF ISLAMIC TOURISM

Regarding the global impact of Muslim-friendly travel, Hafiz emphasised that when aligned with sustainable tourism practices, it offered a powerful model for responsible tourism on a worldwide scale.

“Similar to Islamic principles like environmental stewardship (Khilafah), social justice, and ethical consumption, it emphasises the importance of caring for the planet while respecting cultural and social norms.

“In addition, by promoting moderation and avoiding wastefulness (Israf), Muslim-friendly travel encourages tourists to adopt eco-friendly behaviours, reducing their environmental footprint and supporting global conservation efforts.

“Integrating halal certification with sustainability also ensures that products and services meet religious and environmental standards, driving demand for ethically produced, eco-friendly offerings. Additionally, Muslim-friendly travel contributes to social equity and the economic sustainability of tourism-dependent regions by supporting local economies and prioritising community well-being.” – RnR

Tags: @halal@Halal September/October 2024ITCMuslim-friendlyMuslim-friendly TourismRnRRnR 2024RnR Sep/Oct 2024SDGsustainable tourism
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