Although the Muslim lifestyle adheres to Islamic teachings, it does not have to fall out of style
In modern society, fashion has become an integral part in the lives of many, especially for those who keep a close eye on the latest fashion trends in the market. Fashion remains a quintessential tool for self-expression, showcasing the vibrant creativity of individuals who express themselves through clothing and cosmetics.
Following the era of globalisation, some Muslim countries have begun adopting fashion into their economy and lifestyle. However, some fashion trends are not considered modest for Islamic teachings, making some Muslims reluctant to a fashion makeover.
With the rise of Muslim-friendly tourism, it is only a fair notion that fashion would be the next big thing for the Muslim market, with opportunities to market modest fashion styles whilst adhering to Islamic teachings.
WUDUK-FRIENDLY COSMETICS
Prayers are an essential part of the Muslim lifestyle. Before prayers begin, Muslims would perform wuduk (ablution), whereby a Muslim would use water to wash certain specific parts of the body to clean and purify the body before commencing prayers.
For Muslim women, putting on makeup and other types of cosmetics has always been tricky, especially when it comes to wuduk, because most cosmetic products are made from ingredients that block water from touching the skin. Muslim women would have to take off or wash off their cosmetics and, take wuduk, and reapply their cosmetics once prayers are done, which can be a hassle in of itself.
In addition to wuduk, Muslim women are often wary of the ingredients that are used in cosmetics, as some ingredients are forbidden in the Muslim faith, such as alcohol, swine ingredients and the blood of predatory animals.
Although there was scepticism on the notion of wuduk-friendly cosmetics, many have become open to the idea of halal-certified cosmetics.
Local brand Nurraysa Global Sdn Bhd received swift recognition for incorporating halal and natural ingredients in their cosmetics whilst adhering to Islamic values in their operations.
Their latest product, Compact Powder Make Up Natural, is perfect for Muslim women as the makeup brand is made from organic marula oil and does not contain lead. It is also easy to remove and reapply, making it pollution-friendly. It is an ideal beauty product for Muslim women to achieve a beautiful complexion while being prayer-friendly.
ELM Beauty, another local brand that sells nail polish targeted to Muslim women, also adheres to halal standards and Islamic teachings.
When applied to fingernails, regular nail polish creates a barrier, preventing water from reaching the surface, thereby mooting the ablution process. ELM Beauty’s nail polish is made from not only halal but also breathable and permeable ingredients, as the nail polish contains propylene glycol, which allows for water absorption.
However, although there are brands that promote halal and Muslim-friendly
cosmetics, Muslim women should always practice vigilance when it comes to cosmetic brands, as some brands may not be ablution-friendly.
RUNNING WITH STYLE
Modest fashion should not only be limited to recreational activities but also include outdoor activities and sports.
For Muslim women, even casual exercisers, donning modest attire while engaging in physical and sports activities is essential, and over the last few years, Muslim women have had more choices when it comes to sports hijab.
Local sports retailer Al-Ikhsan Sports has stepped foot into the Muslim market with the launch of their AL Sport Hijab. Its sports hijab targets consumers who are looking for affordable prices and functions.
In addition, its sports hijab is designed with SmartDry Technology, keeping Muslim women comfortable when exercising. SmartDry Technology is made up of three layers of lightweight, stretchable fabric, with each fabric designed to function differently.
The first layer of the sports hijab absorbs sweat, whereas the conductive second layer channels heat to the third layer. The third layer, the diffuse layer, releases heat to keep the wearer cool during physical activities.
Since the launch of AL Sport Hijab, Al-Ikhsan has expanded to sports shoes, slides, slippers, apparel, sports accessories and other forms of Muslimah sportswear, all of the highest quality while also being affordable.
Although the Muslim lifestyle adheres to Islamic teachings, it does not have to be stringent when it comes to living. Although practising the Muslim faith is important for Muslims, it is also vital to modestly enjoy God’s bounties on this good Earth with unnecessary restrictions – everything in moderation. –
