Building on the success of Islamic Tourism Week 2022, the Islamic Tourism Centre (ITC) took the festivities a step further with the highly anticipated Islamic Tourism Month (ITM), held from August 21 to September 30, 2023. The month-long celebration served as a vibrant showcase of Malaysia’s cultural diversity and the inclusive spirit that defines the nation.
Throughout ITM 2023, Malaysia extended a warm invitation to visitors, encouraging them to immerse themselves in the country’s legendary hospitality and explore its rich traditions, historical landmarks, and the harmonious coexistence of various cultures.
A noteworthy achievement of ITM 2023 was the generation of approximately RM2 million in sales. This success was attributed to exclusive promotions covering accommodations, travel packages, spa and wellness experiences, culinary delights, shopping, retail offers, and participation in various events, seminars, and exhibitions.
ITM 2023 promotions and publicity were executed through dedicated Instagram and Facebook pages, an ITM microsite, and QR codes for easy voucher redemption and access to promotional deals.
The event drew the participation of 126 industry players from various sectors, including hotels, mosques, spas, F&B, and travel agencies. Seven mosques actively took part in ITM by hosting Mosque Open Day events at their respective mosques.
The ITM 2023 TikTok Challenge, featuring hashtags #DiscoverMFAR and #ExperienceITM2023, emerged as a standout success, amassing over one million views. This innovative approach effectively engaged the youth demographic and showcased the event’s commitment to reaching diverse audiences.
To express gratitude to strategic partners, sponsors, and media members who played pivotal roles in the success of ITM 2023, ITC hosted an exclusive Appreciation High-Tea on October 16, 2023, at the Sime Darby Convention Centre.
The event also celebrated the winners of the ITM 2023 TikTok Challenge. Out of more than 83 participants, 30 winners received prizes worth RM45,000 sponsored by Mastercard, Resorts World Cruises, Sim Leisure Group (including Escape and Kidzania), Lost World of Tambun, and MyBurgerLab, showcasing the creativity and enthusiasm of the participants.
With the resounding success of ITM 2023, anticipation builds for the return of this celebration in 2024, promising even more offerings and a broader reach to captivate audiences worldwide.
