Carrying the responsibility for developing Malaysia’s Islamic Tourism industry, Islamic Tourism Centre (ITC) kicked off a nationwide roadshow to engage with more tourism industry players in sharpening Malaysia’s appeal as a Muslim-friendly tourism destination.
With Muslim travel gaining traction and estimated to be worth US$225 billion globally by 2028, ITC is keen for more tourism industry players to develop, brand and market themselves within the Muslim-friendly Tourism and Hospitality (MFTH) ecosystem.
Towards this end, ITC has initiated various training and recognition programmes, which include the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), the Islamic Tourism Entrepreneurship and Leadership Seminar (ITELS), Muslim-Friendly Tourist Guide (MFTG), Islamic Tourism Writers Workshop (ITWW), and Mosque Visit Guide (MOSVI) Training Programme.
Collaborating with State tourism boards and State religious affairs councils, ITC’s nationwide tour includes Perak, Negeri Sembilan, Pahang and more until year-end.
