Revon Media
  • Newspaper
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • Live Edition
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • Media
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • About Us
  • Contact Us
No Result
View All Result
  • Newspaper
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • Live Edition
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • Media
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • About Us
  • Contact Us
No Result
View All Result
Revon Media
No Result
View All Result

Islamic Tourism Social Media Marketing Workshop empowers tourism stakeholders in promoting Islamic Tourism online

Islamic Tourism Social Media Marketing Workshop empowers tourism stakeholders in promoting Islamic Tourism online
Share on FacebookShare on Twitter

Social media is a powerful marketing tool if utilised properly. More and more people are interested in learning and leveraging social media marketing. To accommodate this overwhelming interest in the Muslim-Friendly Tourism and Hospitality (MFTH) branding and Islamic Tourism space, Islamic Tourism Centre (ITC) organised the Islamic Tourism Social Media Marketing Workshop on Sept 9, 2022, at Oakwood Hotel Kuala Lumpur.

ITC hoped the practical workshop would enable participants to understand how social media works, learn about the algorithms involved, how to write to the audience and how to promote their products and services. To facilitate the participants, ITC invited Azriel Azim Azelan, e-Usahawan Master Trainer certified by Malaysia Digital Economy Corporation (MDEC).

“This workshop is special because ITC is organising it specifically for our tourism industry players who are part of the Islamic Tourism ecosystem that ITC is developing. This means you are either a hotel that has received the ITC Muslim-Friendly Accommodation Recognition or a certified Muslim-Friendly Tour Guide. Or you may be a Mosque Administrator, keen to develop your mosque in the growing Mosque Tourism space,” said ITC Director-General Dato’ Dr Mohmed Razip Hasan.

The growing Muslim tourist market

In his speech during the workshop, Razip highlighted that the MFTH branding was a powerful marketing tool that should not be ignored or wasted. As part of the Islamic Tourism ecosystem stakeholders, workshop participants were already aware of the Muslim tourist market potential.

“Islamic Tourism is a huge tourism sector that will continue to grow, fuelled by increasing demand for Muslim-Friendly tourism products,” he emphasised.

Currently, the number of Muslim consumers stands at 2.0 billion population worldwide. According to Razip, it is a market with strong purchasing power and is highly influential, primarily through its community word-of-mouth marketing.

“For them, knowing that your business caters to their faith-based needs is already a winning factor, and they will be more inclined to lean into your brand over others. As tourists, they are sophisticated; they wish to enjoy quality products and want to feel connected.

“They are also looking for interesting experiences that can enrich their lives. With international travel borders reopening, they are also beginning to travel, wanting to catch up and experience all they have missed before.”

Promotion and marketing through quality content

Razip stated that there was a need for the development on the demand side to be supported by the supply of tourism and hospitality products and services that meet Muslim tourists’ faith-based needs. Equally important is the quality of the content and promotional materials that promote this fact.

“Thoughtful and strategic communications is a golden opportunity to establish your brand values and persona, and align yourself to the type of Muslim clientele you wish to attract.

“As such, social media marketing, one of the communications platforms you will utilise, is a key channel where you portray your brand and identify your target audience. Everything published on your social media – the images, the words, the tone of voice, the language, the colour palette – reflects your organisation as a business entity and creates an impression on your audience.

“While Master Trainer Azriel will teach you all the technical aspects of social media marketing, ITC also hopes that you will develop awareness and good judgment of the powerful Muslim-Friendly branding and messages you will be communicating,” Razip elaborated.

In the past few years, ITC has been working hard to establish the importance of MFTH in Malaysia’s tourism landscape. Through training programmes, the establishment of guidelines, and other value-added services such as this workshop, the centre has helped many tourism industry players to view and understand the Muslim tourist market well.

“Penetrating this market is a strategy for business continuity and prosperity as we move beyond the pandemic. We hope to provide more value to you in the future.”

Tags: @halalhalal tourismIslamic Tourism CentreR&RwitcWorld Islamic Tourism Conference
Previous Post

Islamic Tourism Writers Workshop promotes strong and positive narratives on Islamic Tourism contents

Next Post

Developing human capital

Live Edition Paper

MAY – JUN 2020 ePaper MAR – APR 2020 ePaper

 

Subscribe for free complimentary live editions:

Recent News

  • A melting pot: Cities in Uzbekistan offer travellers unforgettable cultural, historical and religious touristic experiences
    January 27, 2023
    BY FATIHAH MANAF Uzbekistan, known as the heart of the Silk Road, is rich in […]
  • 300 discuss global insights in Islamic Fintech industry
    February 8, 2022
    The 4th Islamic Fintech Dialogue 2021 (IFD2021) was held virtually under the […]
  • A strategic fund to help SMEs
    January 27, 2023
    The Malaysian Investment Development Authority (MIDA) introduced the Domestic […]
  • Developing a sustainable finance ecosystem
    January 26, 2023
    Islamic finance has been around for over three decades in Malaysia, starting […]
  • Creating job opportunities
    January 30, 2023
    The Muslim-friendly branding benefits the spa industry in many ways The success […]
Office

Revon Media Sdn Bhd
A member of Revongen Corporation
Headquarters
Revongen Corporation Center,
Level 17, Top Glove Tower, No.16,
Persiaran Setia Dagang,Setia Alam,
Seksyen U13, 40170 Shah Alam,
Selangor Darul Ehsan, Malaysia.

Contact

Tel: +603 3359 1166
Fax: +6 03 3358 0303

Copyright © 2021 Revon Media Sdn Bhd. A publication of Revon Media Sdn Bhd. About Us | Contact Us | Privacy Policy | Terms of use

No Result
View All Result
  • Newspaper
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • Live Edition
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • Media
    • theHealth
    • @Halal
    • @green
    • @Pancing
    • myHealth
  • About Us
  • Contact Us

© 2021 Revon Media Sdn Bhd. A publication of Revon Media Sdn Bhd

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist