THE Malaysia External Trade Development Corporation (MATRADE) is taking the halal agenda globally during the World Expo 2020 by focusing on bringing together businesses to capture business-to-business (B2B) opportunities, as well as seeking government-to-government (G2G) cooperation.
“We know other countries want to collaborate with Malaysia to strengthen the global halal ecosystem. The global halal industry presents a huge opportunity with the market now valued at US$3.1 trillion, said Sharimahton Mat Saleh, Deputy CEO of MATRADE.
“Malaysia remained a prominent global leader in the halal economy, sustaining its top position in the Global Islamic Economic Indicators (GIEI) for eight consecutive years. It is a promising indicator of recovery for Malaysia’s halal export performance, in line with the country’s outstanding trade performance that we have seen in the first nine months of 2021.
As Malaysia’s national trade promotion organisation, MATRADE is leading the Export Acceleration Mission (EAM) on Halal Digital Ecosystem on Nov 14-20, 2021, to forge a lasting partnership at Expo 2020 in Dubai, UAE.
With the theme “Connecting Minds, Creating the Future”, the World Expo 2020 in Dubai will be an excellent platform for the Malaysian exporters to connect with the global community boosting Malaysia’s leadership in halal worldwide trade and economy.
Malaysia also recognises that the UAE has also established itself as a regional hub for halal products and services.
Malaysia collaboration’s with the country will include knowledge sharing, capacity-building and business matching to create a vibrant and sustainable business landscape for the Muslim-friendly consumer segment using Dubai’s extensive regional trade network.
Sharimahton stressed that countries must move together as they play a significant role in promoting the halal agenda globally.
The world has also recognised the halal industry as the new engine of economic growth. It can be seen from the increase of halal products in many countries, which is not limited only to Muslim majority countries.
The digitalisation agenda for Malaysia’s halal industry was spearheaded by introducing its first virtual edition of the 17th Malaysia International Halal Showcase (MIHAS), open from Sept 9 until Dec 31, 2021, with the theme “Empowering Halal, Tomorrow, Together”.
The virtual edition of MIHAS has reached a global audience with more than 14,000 visitors and 55 per cent international exhibitors from 43 countries and generated more than RM2 billion (US$480 million) of export sales at the end of October.
Following the success of MIHAS, this Export Acceleration Mission on Halal Digital Ecosystem to Dubai at the World Expo 2020 continues to drive the momentum and visibility of Malaysia’s halal products and services to reach global consumers in tandem with the positive direction of the global economy as it bounces back from the pandemic.