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Aiming for the best customer experience

Aiming for the best customer experience
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Metro Optical Group (MOG) is constantly upgrading its stores with advanced technology and also developing its professional talent and expertise.

Bernice Low

Its CEO Datin Bernice Low said this is part of its vision and mission to provide exceptional eye care services, product, and customer experience.

“Our customer experience journey follows health and safety practices. We always guide and advise them to make the right choices.”

With regards to the pandemic, she said: “There has been a decrease in the footfall into the stores during the pandemic due to the lockdowns. But we are still positive and have been preparing ourselves to serve and support our customers when the restrictions are lifted and more businesses open.”

“We follow the standard operating procedures (SOPs) strictly for the safety of our staff and customers as well. All eye wear and equipment are sanitised after every use to avoid infection transmission.”

MOG was established in 1996 with its first retail optical store at Nilai, Negeri Sembilan and has since expanded its business mainly through establishing retail stores with different brands that serve different optical product needs of customers.

“We now have over 80 stores, which include 30 self-owned stores, seven franchises and joint-venture business,” she said.

MOG, whose Chairman is Dato’ Frankie Ng, has been in the optical industry for more than 20 years. It also controls MOG Holdings Limited, which was listed on the Hong Kong Stock Exchange last year.

 — The Health

Tags: Eye careMetro Optical GroupOptical storeOptometryThe Health OctobertheHealth
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